- Naturally rich in anthocyanins – The deep black-purple colour of black rice comes from naturally occurring anthocyanin pigments.
- Source of dietary fibre – Black rice contains naturally occurring dietary fibre that can be included as part of a balanced diet.
- Contains plant-based protein – Provides naturally occurring protein as part of your daily diet.
- Contains iron – Naturally provides iron, an essential mineral needed as part of a balanced diet.
- Naturally nutrient-rich – Contains a variety of naturally occurring nutrients and plant compounds.
- Traditional rice variety – A distinctive rice option with a long-standing place in traditional food cultures.
- Versatile for everyday cooking – Suitable for rice bowls, pulao, khichdi, salads, steamed rice and desserts.
- Naturally distinctive colour and flavour – Adds visual appeal, aroma and variety to everyday meals.

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